The AIFD Guide to Floral Design
Terms, Techniques, and Traditions
Author: American Institute of Floral Designers
The most complete collection of floral design information in the ultimate reference book for professional floral designers.
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Summary
The most complete collection of floral design information in the ultimate reference book for professional floral designers.
Description
The most complete collection of floral design information available in one book, making it the floral designer's ultimate reference book. The AIFD Guide to Floral Design is the floral designer's ultimate reference guide. Everything from plant physiology to design elements to cut flower care and handling is covered in this meticulously complied compendium. Don't expect a lot of pretty pictures, do expect the most complete collection of floral design information available in one book. This book is a must for every serious floral designer. AUTHOR: Established in 1965, the American Institute of Floral Designers is the floral industry's leading nonprofit dedicated to establishing and maintaining the highest standard of professional floral design. AIFD's worldwide accredited members present educational programs and design flowers for such renowned events as the Academy Awards and presidential inaugurations. SELLING POINTS: . Updated edition gives a precise name or title to everything that florists touch . This definitive reference manual tackles every aspect of floral design in great detail, including its cultural history . An essential, illustrated textbook for students of floristry and the definitive resource for professional florists 250 colour and b/w images
About the Author
Established in 1965, the American Institute of Floral Designers is the floral industry’s leading nonprofit dedicatedto establishing and maintaining the highest standard ofprofessional floral design. AIFD's worldwide accredited members present educational programs and design flowers for such renowned events as theAcademy Awards and presidentialinaugurations.
The AIFD Guide to Floral Design is the floral designer's ultimate reference guide. Everything from plant physiology to design elements to cut flower care and handling is covered in this meticulously compiled compendium. Don't expect a lot of pretty pictures, do expect the most complete collection of floral design information available in one book. This book is a must for every serious floral designer. This title is part of the Schiffer LTD Program and Minimum Advertised Pricing (MAP) is in effect. In order for books to ship to retailers, you must enroll in the program by completing the LTD form. Please contact your Schiffer Sales Rep or for further details.
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