Brain First Business
The ADHD Entrepreneur’s Guide to Success
$32.03
- Paperback
288 pages
- Release Date
4 August 2026
Summary
‘HONEST, PRACTICAL, AND DEEPLY EMPOWERING’ - Gino Wickman, Author of Traction & Shine, Creator of EOS
As an entrepreneur with ADHD, some of your traits like creativity, hyperfocus, and risk-taking are rocket fuel for starting a business. Others, like trouble with attention to detail and time management can make running it feel impossibly overwhelming. Traditional business advice, designed for neurotypical brains, often leaves you stressed, doubti…
Book Details
| ISBN-13: | 9781399829007 |
|---|---|
| ISBN-10: | 1399829009 |
| Author: | Amanda Perry |
| Publisher: | John Murray Press |
| Imprint: | John Murray Business |
| Format: | Paperback |
| Number of Pages: | 288 |
| Release Date: | 4 August 2026 |
| Dimensions: | 216mm x 135mm |
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What They're Saying
Critics Review
“Entrepreneurs with ADHD often feel like they’re fighting their own brain while trying to build a company. Amanda shows them another way. Brain First Business is honest, practical, and deeply empowering. It will change how you work and how you lead.” – Gino Wickman, Author of Traction & Shine, Creator of EOS®
“Brain First Business is the practical operating system for ADHD entrepreneurs. Amanda cuts through the noise and gives founders a clear, actionable framework to build a business that actually works for their brain.” – Ben Branson, Founder of Seedlip & The Hidden 20%
“A wonderful reminder of the value of neurodiversity in business - and the vital need to amplify the remarkable rather than endlessly optimising the average. Never forget that the very same attributes that make you a bit of a pain on Monday morning can be a superpower on Friday afternoon.” – Rory Sutherland, Author of Alchemy and Vice-Chairman of Ogilvy UK
“Traditional business advice is rooted in neurotypical thinking. This book challenges that entirely. As a founder, it highlights how to build in a way that aligns with how an ADHD brain works - validating, practical, and honestly game-changing.” – Laura Jackson, Creative co-founder and creative director of Glassette and Rocco Beauty
About The Author
Amanda Perry
Amanda Perry is a serial entrepreneur, coach, and speaker who has launched, scaled, and sold four businesses. Her work has been featured in Forbes, The Guardian, and on the BBC. She lives in the UK and is passionate about helping ADHD entrepreneurs turn their ideas into thriving, sustainable ventures.
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