Seeing the How
Transforming What People Do, Not Buy, To Gain Market Advantage
- Hardcover
240 pages
- Release Date
5 February 2023
Summary
Among today’s most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely on product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories.
Seeing the How invites you to reimagine your brand, company, or idea through the lens of consumer experience. It gives today’s disruptors a path to offering consumers a new and bet…
Book Details
| ISBN-13: | 9781637742952 |
|---|---|
| ISBN-10: | 1637742959 |
| Author: | Allen P. Adamson |
| Publisher: | BenBella Books |
| Imprint: | Matt Holt Books |
| Format: | Hardcover |
| Number of Pages: | 240 |
| Release Date: | 5 February 2023 |
| Weight: | 403g |
| Dimensions: | 235mm x 159mm |
About The Author
Allen P. Adamson
Allen P. Adamson is a noted industry expert in all disciplines of branding. He’s worked with a broad spectrum of clients in industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment, as well as brands in the non-profit sector.
Allen is Co-founder of Metaforce, a team of “special forces” that help organizations identify and activate the right growth strategies. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm. Under his leadership, the company partnered with a wide array of iconic brands, including Accenture, GE, Johnson & Johnson, FedEx, HBO, Marriott, MetLife, P&G, Sony, and Verizon.
Before Landor, Allen was an executive at Unilever, responsible for leading marketing for a number of major packaged goods brands. Previously, he held senior management positions at Ogilvy & Mather and DMB&B.
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