Product Development and Management Body of Knowledge
a guidebook for product innovation training and certification
$84.00
- Paperback
432 pages
- Release Date
8 May 2024
Summary
Mastering Product Innovation: The PDMA Body of Knowledge
Product Development and Management Body of Knowledge
The fully-updated Third Edition of PDMA Body of Knowledge (BoK) provides a singular reference for anyone currently involved in, or planning a career in product management and product innovation. It describes a proven framework for product innovation which is applicable to a wide cross-section of product and service industries at various leve…
Book Details
| ISBN-13: | 9781119829942 |
|---|---|
| ISBN-10: | 1119829941 |
| Author: | Allan Anderson, Chad McAllister, Ernie Harris |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Paperback |
| Number of Pages: | 432 |
| Edition: | 3rd |
| Release Date: | 8 May 2024 |
| Weight: | 953g |
| Dimensions: | 269mm x 211mm x 28mm |
About The Author
Allan Anderson
The Product Development and Management Association (PDMA) is a global community of thousands of members whose skills, expertise, and experience power the most recognized and respected innovative companies in the world. PDMA’s unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues, and portfolio management.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.