First-Party Data Activation: Modernize your marketing data platform
modernize your marketing data platform
$135.59
- Paperback
264 pages
- Release Date
16 July 2025
Summary
Unlock the Power of First-Party Data: A Marketing Revolution
Take a new approach to digital marketing based on transparency, relevance, and delivering real value to your audience.
First-Party Data Activation shows you how to transform general user data into a deep understanding of who your customers are, what resonates with them, and where to focus your marketing efforts. You’ll discover how to effectively collect, analyze, and act on data from dire…
Book Details
| ISBN-13: | 9781633436367 |
|---|---|
| ISBN-10: | 1633436365 |
| Author: | Alina Magauova, Oskar Kennis, David Joosten2 |
| Publisher: | Manning Publications |
| Imprint: | Manning Publications |
| Format: | Paperback |
| Number of Pages: | 264 |
| Release Date: | 16 July 2025 |
| Weight: | 482g |
| Dimensions: | 235mm x 187mm x 18mm |
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About The Author
Alina Magauova
Alina D. Magauova is the founder of Segment360, a brand strategist and a product marketing leader.
Oscar Kennis is the founder of OPSangels Consultancy and has over two decades of experience in the technology sector.
David H. Joosten is the co-founder of GrowthLoop and a former Google marketer.
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