The Digital Experience Company

Amazon Best Seller in User Experience & Usability, Information Technology, and Online Advertising

Think yours is not a digital experience company? Think again.


Today, consumers encounter all companies digitally, one way or another—from searching for them on the Internet to seeing their ads online to exploring their websites to actually considering and using their products and services online. Today and going forward, how potential customers experience your company and/or your products online—via their phones, pads, and computers—will determine if they want to do business, or continue to do business, with you.


It's not easy to establish a digital presence that grabs and holds consumers, but in The Digital Experience Company, Alfonso de la Nuez calls on his well-established expertise to show you how to go about it. The key is early, regular, focused user experience research, which enables you to actually know your users' needs and wants and learn how to satisfy them.

It's the key to success in the digital age.

“"The world has gone remote, and very often the only way to interact with customers is through a digital channel. Alfonso's book focuses on a topic many leaders have still not fully grasped today: to stay competitive in the digital economy you need to deliver a great digital experience and focus on the customer. The book helps you understand why it's so important to focus on product design, customer happiness, and user research. I highly recommend this book to anyone looking to upgrade their digital footprint." --Eric Yuan, CEO and founder, Zoom "In the SaaS (software as a service) digital economy we live in, if the end user doesn't have a great experience, they will inevitably churn. It's therefore imperative that, in order to be successful in the digital marketplace, companies invest in delivering a great product experience to drive retention and growth. Alfonso understands what it takes to make great digital product experiences happen." --Nick Mehta, CEO, Gainsight "All companies are software driven (at least partly), many customer interactions are digital, and brand is experience. Any of these three is enough to care about user experience, but the combo means that UX is destiny. This book explains all this. More importantly, it explains what to do about it. Read and prosper--or ignore and die." --Jakob Nielsen, PhD, user advocate and principal, Nielsen Norman Group "At a time when companies obsess over big data and agile delivery, Alfonso de la Nuez delivers a critical message: how to interweave complementary insights about the digital experience of the customer into modern business practices at scale." --Christian Rohrer, PhD, senior director of design, McAfee”

"All companies are software driven (at least partly), many customer interactions are digital, and brand is experience. Any of these three is enough to care about user experience, but the combo means that UX is destiny. This book explains all this. More importantly, it explains what to do about it. Read and prosper--or ignore and die." --Jakob Nielsen, PhD, user advocate and principal, Nielsen Norman Group

"At a time when companies obsess over big data and agile delivery, Alfonso de la Nuez delivers a critical message: how to interweave complementary insights about the digital experience of the customer into modern business practices at scale." --Christian Rohrer, PhD, senior director of design, McAfee

"In the SaaS (software as a service) digital economy we live in, if the end user doesn't have a great experience, they will inevitably churn. It's therefore imperative that, in order to be successful in the digital marketplace, companies invest in delivering a great product experience to drive retention and growth. Alfonso understands what it takes to make great digital product experiences happen." --Nick Mehta, CEO, Gainsight

"The world has gone remote, and very often the only way to interact with customers is through a digital channel. Alfonso's book focuses on a topic many leaders have still not fully grasped today: to stay competitive in the digital economy you need to deliver a great digital experience and focus on the customer. The book helps you understand why it's so important to focus on product design, customer happiness, and user research. I highly recommend this book to anyone looking to upgrade their digital footprint." --Eric Yuan, CEO and founder, Zoom

ALFONSO DE LA NUEZ is the Co-Founder and Chief Visionary Officer of UserZoom and an international expert on user experience (UX) research. He has been passionate about the World Wide Web UX since the 1990s, when he was studying international business administration. After college, he went from being a website development project manager to helping found a user interface research consulting company in Spain and eventually founding the automated user experience company UserZoom in Silicon Valley, which is now fifteen years old and boasts four hundred employees and $100 million in ARR (annual recurring revenue). Alfonso also played basketball in college and is an avid Los Angeles Lakers fan

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