Competitive Sustainability

“Competitive Sustainability powerfully reframes the false divide between commercial growth and sustainable progress, showing they are not trade-offs, but each other’s most powerful accelerators. With their trademark clarity, practicality and deep appreciation of the human factor, Alexis Eyre and Paul Randle show how real change happens when people click, trust each other and choose to join forces, with both head and heart. A bold, timely and deeply practical playbook for leaders looking to create growth and value for all.” * Benoit Wiesser, award-winning brand and effectiveness strategist *“This book is a bold and timely reframing of the sustainability debate. Alexis Eyre and Paul Randle show us how businesses can turn environmental and social pressure into strategic advantage - redesigning competition to restore the very systems it depends on. Essential reading for leaders ready to move beyond compliance theatre and into meaningful action.” * Vanessa Gibbons, CEO, Nxt Nature *“As sharp shifts in geopolitics clash with the compromise of multiple planetary boundaries, we need practical and pragmatic responses to restore hope for commerce, humanity and nature. Competitive Sustainability provides such a response in a comprehensive, yet concise and readable form.” * - Ian Ellison, Fellow, Cambridge Institute for Sustainability Leadership (CISL) and Former Sustainability Lead, Land Rover Jaguar *

Alexis Eyre is co-founder of the Sustainable Marketing Compass and CEO of Green Eyre Ltd. Based in Hampshire, UK, she has worked all three sides of the marketing triangle - agency, client and media owner. She is co-author of the AMA award winning book, Sustainable Marketing, published by Kogan Page.

Paul Randle is co-founder of the Sustainable Marketing Compass and CEO of Pickle Consulting Ltd based in Berkshire, UK. He has worked with global brands like Microsoft, BSI, Philips, VISA, Omicom and Dentsu. He is co-author of the AMA award winning book, Sustainable Marketing, published by Kogan Page.