Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a comprehensive framework to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution.
Paperback
PRODUCT INFORMATION
Summary
Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a comprehensive framework to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution.
Description
Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.
Product Details
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.
Browse by category
- Books » Non-Fiction » Business & Management » Management & Management Techniques » Sales & Marketing Management
- Books
- Books » Non-Fiction
- Books » Non-Fiction » Business & Management
- Books » Non-Fiction » Business & Management » Management & Management Techniques
- Books » Non-Fiction » Business & Management » Sales & Marketing
