The Imagination Muscle

Beautiful, moving, profoundly imaginative in itself - this book is as entertaining as it is relevant and practical – Alain de Botton
Anyone who has an imagination - that is, everyone - should read this book – Edward Enninful
A sparkling romp through all the sunniest and most positive-feeling corners of the mind. A guidebook to free-thinking … A hymn to the capacity for delight – Adam Nicolson
Buoyant, beautifully distilled … Consistently entertaining * The Times *
Super sharp … brimming with big ideas. An extraordinary book * Spectator *
What a great book … amazing – Chris Evans
The perfect book for your weekend … in [Read’s] fascinating new book, he explores how ideas have developed over thousands of years, across art, science, film, and literature, and explains how you can start find more of them * Independent *
A moving hymn to creativity * Economist *
Read’s book offers a fresh look at how imagination can be cultivated and harnessed for innovation and problem solving … Read has created an indispensable guide to fostering creativity complete with practical advice and time-proven examples * JP Morgan *

Albert Read was born in 1970 and educated at Cardinal Vaughan Memorial School, Ampleforth College and New College, Oxford. Along with a journalistic career writing for the Spectator, Evening Standard and the Telegraph, he was also Literary Editor and Features Editor of the Express newspaper. At 29, he left journalism to do an MBA from INSEAD. He then joined Conde Nast International where he was instrumental in launching magazines in China and India. In 2018, he was appointed Managing Director of Conde Nast in Britain where he currently oversees a number of titles, including British Vogue, GQ, Wired, Conde Nast Traveller and the World of Interiors. He lives in London with his wife, the writer Catherine Ostler, and their three children.

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