The Formula

This is not just an important but an imperative project . . . Barabási is the person' Nassim Nicholas Taleb, bestselling author of The Black SwanThe ground-breaking international bestseller that reveals the indisputable scientific laws that can turn your achievements into success and how to use them to your own advantage.In The Formula, Barabási, one of the world's leading experts on the science of networks, reveals the unspoken rules behind who truly gets ahead and why, and outlines the five laws that govern this phenomenon and how we can use them to our own advantage.Drawing on Big Data research that covers everyone from the ace fighter pilot The Red Baron to graffiti artist Jean-Michel Basquiat; Miles Davis and his recording of 'Kind of Blue' to Marcel Duchamps and Tiger Woods, Barabasi, shows why success can come at any time, as long as we are persistent, why in successful teams one person gets the lion share of the credit and why the last interviewee almost always gets the job.Unveiling the scientific principles that drive success, and how to leverage them, Barabasi offers a new understanding of the very foundation of how people excel in today's society, and how to harness these principles for yourself.

“A fascinating new book”

A smart, readable account of the unexpected scientific principles that drive success. The Financial Times
This is not just an important but an imperative project: to approach the problem of randomness and success using the state-of-the-art scientific arsenal we have. Barabási is the person -- Nassim Nicholas Taleb, bestselling author of Skin in the Game
It's rare that a book about success turns out to be such a page-turner, but there you go. File [The Formula] away with Freakonomics or Outliers Geekwire
Bloomberg Businessweek
Writing in a lively fashion, he illuminates broad principles that explain how people in all fields – from entrepreneurs to scientists to athletes to artists – achieve success. -- Nicholas Christakis, co-author of Connected and the Sol Goldman Family Professor of Social and Natural Science at Yale University
In his new book, Laszlo Barabási delights us with the stories and mechanisms that explain success in our achievement-obsessed society -- Cesar A. Hidalgo, author of Why Information Grows and Director of the Macro Connections group at the MIT Media Lab
Barabási will indelibly transform the way we all think about success -- Alex Pentland, author of Social Physics and Toshiba Professor at MIT
The Formula is an important book for us all to read. It weaves together meticulously researched historical context with more than a decade of Barabási's and other scholars' "eureka moments" and research findings to extract scientific principles and actionable insights for achieving success Science
A fun, fast, first-hand account of efforts to use big data to pull back the curtain on our collective dynamics.The Formula offers a rich tour of research on how relatively simple feedback forces channel our lives in surprising and counter-intuitive ways Nature

Albert-László Barabási is the Robert Gray Dodge Professor of Network Science and a Distinguished University Professor at Northeastern University, where he directs the Center for Complex Network Research and holds appointments in the Department of Medicine at Harvard Medical School and the Central European University in Budapest. A native of Transylvania, Romania, he received his Masters in Theoretical Physics at the Eötvös University in Budapest, Hungary and PhD at Boston University. Barabási's latest book, Bursts: The Hidden Pattern Behind Everything We Do (Dutton, 2010), is available in five languages. His previous book, Linked: The New Science of Networks (Perseus, 2002), is currently available in fifteen languages. He is the author of Network Science (Cambridge, 2016) and the co-editor of The Structure and Dynamics of Networks (Princeton, 2005).

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