Marketing Research
delivering customer insight
$109.55
- Paperback
408 pages
- Release Date
15 April 2026
Summary
Marketing Research: Unlock Insights, Drive Decisions
Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process.
This text equips students with the skills needed to interpret research and use their findings to effect meaningful change. Keeping digital data and internet research at its heart, it details the main stages of the research process, covering both quantitative and qualitative metho…
Book Details
| ISBN-13: | 9781350442788 |
|---|---|
| ISBN-10: | 135044278X |
| Author: | Alan Wilson |
| Publisher: | Bloomsbury Publishing PLC |
| Imprint: | Bloomsbury Academic |
| Format: | Paperback |
| Number of Pages: | 408 |
| Edition: | 5th |
| Release Date: | 15 April 2026 |
| Weight: | 0g |
| Dimensions: | 246mm x 189mm |
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What They're Saying
Critics Review
Contemporary, fully updated and founded in insight bridging both academiaand the world of market research as industry.
– Fiona Spotswood, University of Bristol Business School, UK * Manuscript review *The 5th edition has retained the strengths in the 4th edition, with updates onthe use of AI in marketing research. This update is timely and necessary.
– Liyuan Wei, University of Southampton Business School, UK * Manuscript review *Great resource for anyone looking to understand thefundamentals of marketing research in an approachable,incremental manner […] I liked the book’s attention to qualitative data and bestpractices for incorporating AI in marketing researchpractices.
– Mayank Anand, Binghamton University, USA * Manuscript Review *We can leave students to explore the book with the helpof online materials, and with the structured bookchapters plus these links, the theory and practice ofmarketing research will be learned and supplement mycourse materials. It maps neatly onto my course.
– Adrian Palmer, Henley Business School, UK * Manuscript Review *Fundamentally updated on big data and artificialintelligence, together with real-life example datasets.
– Auke Hunneman, BI Norwegian Business School, Norway * Manuscript Review *About The Author
Alan Wilson
Alan Wilson is Professor of Marketing at the University of Strathclyde Business School, UK. He is an examiner for the Market Research Society.
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