Supercharging the Customer Experience
How organizational alignment drives performance
$60.48
- Paperback
224 pages
- Release Date
11 July 2024
Summary
In nearly all sectors—especially those that are service-related—a new business agenda is emerging that is changing the landscape of customer experience and making traditional approaches no longer relevant. Customers are increasingly making choices based on emotion rather than rationale, and their thoughts and feelings can be shared to millions, instantly, in our super-connected world. Furthermore, brands are no longer owned by organizations, but co-owned with customers, employees, service par…
Book Details
| ISBN-13: | 9781915951281 |
|---|---|
| ISBN-10: | 1915951283 |
| Author: | Alan Williams, Dave Stubberfield |
| Publisher: | LID Publishing |
| Imprint: | LID Publishing |
| Format: | Paperback |
| Number of Pages: | 224 |
| Release Date: | 11 July 2024 |
| Weight: | 396g |
| Dimensions: | 156mm x 234mm |
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Alan Williams
Alan Williams is the founder of SERVICEBRAND GLOBAL and advises business leaders internationally to deliver value-driven service.
Dave Stubberfield is the director of Carter Consultancy and specializes in enabling cultural transformation to help businesses achieve greatness. Both are based in the UK.
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