
Navigating the New Retail Landscape
a guide for business leaders
$137.39
- Paperback
368 pages
- Release Date
26 November 2020
Summary
Retail Revolution: A Leader’s Guide to Navigating the New Retail Landscape
The global retail industry is undergoing a profound and unprecedented transformation. This book serves as a comprehensive and practical guide for leaders navigating this evolving landscape.
Part 1 delves into the major trends and drivers reshaping retail, including:
- Accelerating technological advancements
- The rise of globally-connected, internet-savvy shoppers…
Book Details
ISBN-13: | 9780198868767 |
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ISBN-10: | 0198868766 |
Author: | Alan Treadgold, Jonathan Reynolds |
Publisher: | Oxford University Press |
Imprint: | Oxford University Press |
Format: | Paperback |
Number of Pages: | 368 |
Edition: | 2nd |
Release Date: | 26 November 2020 |
Weight: | 564g |
Dimensions: | 234mm x 156mm x 20mm |
About The Author
Alan Treadgold
Alan Treadgold is an independent consultant and adviser. He advises a wide range of retail and consumer products businesses globally on issues of shopper engagement, go-to-market strategy, and retail industry change. He has spent over 25 years in senior roles with some of the world’s leading management consulting, marketing, and communication companies, including PricewaterhouseCoopers, Leo Burnett, and WPP. He has a number of Board advisory roles withenterprises globally and is a member of the Advisory Board of the Oxford Institute of Retail Management at the University of Oxford’s Said Business School.
Jonathan Reynolds is Academic Director of the OxfordInstitute of Retail Management and Deputy Dean at the University of Oxford’s Said Business School. He is also an associate director of the Consumer Data Research Centre. His own teaching and research has focused primarily on the retail sector for the past 35 years. He is particularly recognised for his scholarship and expertise in the changing role of place in marketing and retail management, in electronic commerce & omnichannel retailing, innovation & entrepreneurship inretailing, and retail productivity and skills, and has worked with retail businesses, retail industry associations, and governments internationally. While his academic base lies in marketing and geography, Jonathan’sresearch activities have also extended into science and technology studies and strategic management.
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