Navigating the New Retail Landscape, 9780198868767
Paperback
Master retail’s seismic shift: Adapt, thrive, lead in the new era.

Navigating the New Retail Landscape

a guide for business leaders

$137.39

  • Paperback

    368 pages

  • Release Date

    26 November 2020

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Summary

Retail Revolution: A Leader’s Guide to Navigating the New Retail Landscape

The global retail industry is undergoing a profound and unprecedented transformation. This book serves as a comprehensive and practical guide for leaders navigating this evolving landscape.

Part 1 delves into the major trends and drivers reshaping retail, including:

  • Accelerating technological advancements
  • The rise of globally-connected, internet-savvy shoppers

Book Details

ISBN-13:9780198868767
ISBN-10:0198868766
Author:Alan Treadgold, Jonathan Reynolds
Publisher:Oxford University Press
Imprint:Oxford University Press
Format:Paperback
Number of Pages:368
Edition:2nd
Release Date:26 November 2020
Weight:564g
Dimensions:234mm x 156mm x 20mm
About The Author

Alan Treadgold

Alan Treadgold is an independent consultant and adviser. He advises a wide range of retail and consumer products businesses globally on issues of shopper engagement, go-to-market strategy, and retail industry change. He has spent over 25 years in senior roles with some of the world’s leading management consulting, marketing, and communication companies, including PricewaterhouseCoopers, Leo Burnett, and WPP. He has a number of Board advisory roles withenterprises globally and is a member of the Advisory Board of the Oxford Institute of Retail Management at the University of Oxford’s Said Business School.

Jonathan Reynolds is Academic Director of the OxfordInstitute of Retail Management and Deputy Dean at the University of Oxford’s Said Business School. He is also an associate director of the Consumer Data Research Centre. His own teaching and research has focused primarily on the retail sector for the past 35 years. He is particularly recognised for his scholarship and expertise in the changing role of place in marketing and retail management, in electronic commerce & omnichannel retailing, innovation & entrepreneurship inretailing, and retail productivity and skills, and has worked with retail businesses, retail industry associations, and governments internationally. While his academic base lies in marketing and geography, Jonathan’sresearch activities have also extended into science and technology studies and strategic management.

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