Starting & Running a Food Truck Business

Become a mobile food mogul with advice from an industry expertThis book is fully stocked with everything you need to know to join the ranks of foodies-on-wheels. A sure path from start to success with your mobile restaurant, you get-- A primer on the food truck industry- The various types of rigs and setups available- Simple strategies for using social media to promote your food truck- Essential information on keeping your food, your customers, your employees, and your truck safe- Sound advice on building your clientele, making your customers happy, and keeping them happy.

Alan Philips is the founder of Guerrilla Culinary Brigade, which consults on start-up, conceptualization, marketing, and operations for hotels, casinos, restaurants, pop-up restaurants, food trucks, and food festivals. He writes the Cocktail Hour blog and is a regular guest writer for media outlets such as Zagat. Alan has worked with such well-known chefs as Wolfgang Puck, Todd English, and Seamus Mullen. He is a graduate of the Cornell University School of Hotel Administration.

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