The Complete Copywriter
The Definitive Guide to Marketing with Words
$42.40
- Paperback
336 pages
- Release Date
2 January 2025
Summary
Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them.
As marketing becomes more multi-platformed, more measurable and enabled by digital tools and regenerative-AI, marketing communications must be increasingly nuanced, responsive and with a distinct human touch.
From paid social to press releases,…
Book Details
| ISBN-13: | 9781398613539 |
|---|---|
| ISBN-10: | 1398613533 |
| Author: | Alan Barker |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Paperback |
| Number of Pages: | 336 |
| Release Date: | 2 January 2025 |
| Weight: | 508g |
| Dimensions: | 234mm x 156mm x 24mm |
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Critics Review
“Copywriting is changing and we all need to keep up. Alan Barker shows us the way, with practical wisdom and a generous dash of good humour.” * James Sutton, Strategy and Commercial Director, The Chartered Institute of Marketing *
About The Author
Alan Barker
Alan Barker is Managing Director of Kairos Training Limited, a specialist consultancy dedicated to developing creativity and communication skills. He runs the Charted Institute of Marketing’s ‘Copywriting Masterclass’. A prolific writer, he is the author of Improve your Communication Skills and How to Manage Meetings, also published by Kogan Page. He is based in Warminster, UK.
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