The Fall of Advertising and the Rise of PR, 9780060081997
Paperback
Publicity builds brands, advertising maintains them. The marketing world shifts.

The Fall of Advertising and the Rise of PR

$29.60

  • Paperback

    320 pages

  • Release Date

    23 May 2004

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Summary

The Fall of Advertising and the Rise of PR: How Publicity Builds Brands

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.

Today’s major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with v…

Book Details

ISBN-13:9780060081997
ISBN-10:0060081996
Author:Al Ries, Laura Ries
Publisher:HarperCollins Publishers Inc
Imprint:Harper Business
Format:Paperback
Number of Pages:320
Release Date:23 May 2004
Weight:270g
Dimensions:203mm x 135mm x 18mm
What They're Saying

Critics Review

The Rieses don’t expect brand advertising to go away, but argue that it should be reserved for promoting mature brands – Harvard Business Review “The book makes a plausible case in an engaging, example-rich style.” – Harvard Business Review

About The Author

Al Ries

Al Ries is one of the world’s best-known marketing strategists and consults for some of the largest corporations in North America, South America and the Far East. His previous books are The 22 Immutable Laws of Marketing, Bottom-Up Marketing, Marketing Warfare and Positioning. He lives in New York.

Al Ries and his daughter and business partner, Laura Ries, are two of the world’s best-known marketing consultants. Their Atlanta firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and, most recently, The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and Business Week bestseller.

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