The 22 Immutable Laws of Branding

“Indispensable to anyone seeking to build a business into a recognized brand.” – –Philip J. Romano, CEO, Romano Enterprises “Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how.” – –Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University “Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding.” – –Patrick M. Sullivan, CEO, SalesLogix “Provides a worthwhile addition to the branding library. This book’s worth buying.” – –Atlanta Business Chronicle “If you want to…lasso consumers and burn brand identity into their minds, read this book.” – –Advertising Annual 1999

Al Ries is one of the world’s best-known marketing strategists and consults for some of the largest corporations in North America, South America and the Far East. His previous books are The 22 Immutable Laws of Marketing, Bottom-Up Marketing, Marketing Warfare and Postitioning. He lives in New York. Al Ries and his daughter and business partner, Laura Ries, are two of the world’s best-known marketing consultants. Their Atlanta firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and, most recently, The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and Business Week bestseller.