Paperback
Win the battle for your mind: Position your brand for success.
Positioning: The Battle for Your Mind
the battle for your mind
$44.93
- Paperback
224 pages
- Release Date
16 January 2001
Check Delivery Options
Summary
Conquer the Mind: A Revolutionary Approach to Positioning
The first book to tackle the challenges of communicating with a skeptical, media-saturated audience, Positioning introduces a groundbreaking method for establishing a “position” in a potential customer’s mind. This position should not only highlight a company’s strengths and weaknesses but also consider those of its rivals.
In their signature witty and fast-paced style, advertising experts Ries and Trout reve…
Book Details
| ISBN-13: | 9780071373586 |
|---|---|
| ISBN-10: | 0071373586 |
| Series: | Marketing/Sales/Advertising & Promotion |
| Author: | Al Ries, Jack Trout |
| Publisher: | McGraw-Hill Education - Europe |
| Imprint: | McGraw-Hill Professional |
| Format: | Paperback |
| Number of Pages: | 224 |
| Edition: | 2nd |
| Release Date: | 16 January 2001 |
| Weight: | 236g |
| Dimensions: | 203mm x 137mm x 15mm |
You Can Find This Book In
About The Author
Al Ries
Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.