Play Bigger
How Rebels and Innovators Create New Categories and Dominate Markets
$50.01
- Paperback
272 pages
- Release Date
14 June 2016
Summary
In today’s world, it’s no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones.
The category is the new strategy.…
Book Details
| ISBN-13: | 9780349411361 |
|---|---|
| ISBN-10: | 0349411360 |
| Author: | Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney |
| Publisher: | Little, Brown Book Group |
| Imprint: | Piatkus Books |
| Format: | Paperback |
| Number of Pages: | 272 |
| Release Date: | 14 June 2016 |
| Weight: | 334g |
| Dimensions: | 234mm x 157mm x 21mm |
What They're Saying
Critics Review
I can’t overstate how much these guys are the heaviest lead foot on any gas pedal in Silicon Valley.
I can’t overstate how much these guys are the heaviest lead foot on any gas pedal in Silicon Valley.
About The Author
Al Ramadan
Dave Peterson, Al Ramadan and Christopher Lochhead are the founders of Play Bigger, a consulting firm in Silicon Valley that is on a mission to position great technology companies to become Category Kings. They specialize in category design - the discipline of conditioning a market to generate market pull and market cap. Dave, Al and Christopher are former entrepreneurs and executives with twenty-five year careers in the technology business. Today they are players turned coaches. For PLAY BIGGER they have joined forces with veteran journalist Kevin Maney.
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