Playing to Win, Expanded with Bonus HBR Articles

Praise for Playing to Win:

“One of the best books on strategy is Roger Martin and A.G. Lafley’s Playing to Win.” — Time

“Playing to Win is a rare tale from the front lines of business and from two of its smartest minds.” — The Washington Post

“Lafley and Martin have artfully combined two virtues that don’t often mix: rigor and brevity. Winning strategy doesn’t come from inspirational happy talk; it comes from deeply substantive hard thinking, and they tell us how it’s done, with many examples. The book is short, crisp, and a pleasure to read.” — Fortune

“Read their book. They, in turn, are sure to inspire you.” — Forbes.com

“This is a fascinating tale, featuring a cast of familiar brands, including Pampers, Tide, and Olay.” — The Economist

“The many stories from one of the biggest consumer goods firms in the world, with its many successes (and some failures too) along with the framework of the strategy to win, make this an interesting read.” — livemint.com (India)

“You’re unlikely to find a more comprehensive guide to what strategy actually means and how to use it to your company’s advantage.” — HR magazine (UK)

“The book offers many inside stories about how P&G tackled strategy in various arenas, including examples of when it failed. That gives an even more practical flavour to this practical look at strategy, from two savvy strategy practitioners.” — the Globe and Mail (Canada)

A. G. Lafley is the former Chairman of the Board, President, and CEO of Procter & Gamble, which experienced unprecedented growth and success under his leadership. Today, he consults on business and innovation strategy, advises on CEO succession and executive leadership development, and coaches experienced, new, and potential CEOs.

Roger L. Martin is a professor emeritus at the Rotman School of Management at the University of Toronto, where he served as dean from 1998 to 2013. In 2017 he was named the world’s number one management thinker by Thinkers50. He is the author of many books and is a trusted strategy adviser to the CEOs of companies worldwide, including Procter & Gamble, Lego, Ford, BHP, and Verizon.