Good Is the New Cool Guide to Meaningful Marketing
how brands can win with conscious consumers
$42.40
- Hardcover
288 pages
- Release Date
27 February 2025
Summary
Good Is the New Cool: A Guide to Meaningful Marketing
How brands can evolve to win with conscious consumers
The Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes readers behind the scenes at some of the world’s most famous brands—from purpose-driven pioneers like TOMS, the Honest Com…
Book Details
| ISBN-13: | 9781394281756 |
|---|---|
| ISBN-10: | 1394281757 |
| Author: | Afdhel Aziz, Bobby Jones |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 288 |
| Release Date: | 27 February 2025 |
| Weight: | 476g |
| Dimensions: | 229mm x 152mm x 33mm |
About The Author
Afdhel Aziz
AFDHEL AZIZ is the Chief Purpose Officer of Conspiracy of Love, a global purpose consultancy (and certified B Corp) with Fortune 500 clients like Adidas, PepsiCo, Mondelēz, Microsoft, and more. He is also the Co-Founder of Good Is the New Cool, a creative studio and incubator.
BOBBY JONES is a visionary entrepreneur and inspiring storyteller whose work has helped leaders in over 140 countries drive meaningful innovation and growth. He is a Co-Founder of Conspiracy of Love, Good Is the New Cool, and RIVET, and inspires audiences through keynotes and workshops to find fulfillment in their work.
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