Demand: Creating What People Love Before They Know They Want It
Cracking the Code of What People Really Desire
$43.76
- Paperback
384 pages
- Release Date
14 August 2012
Summary
Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens - jobs are created, the economy flourishes and society thrives. So goes the theory.
It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. Aimed at a business and general non-fiction readership, DEMAND is a book which searches for clues as to where demand real…
Book Details
| ISBN-13: | 9780755361809 |
|---|---|
| ISBN-10: | 0755361806 |
| Author: | Adrian Slywotzky With Karl Web, Adrian Slywotzky, Karl Weber |
| Publisher: | Headline Publishing Group |
| Imprint: | Business Plus |
| Format: | Paperback |
| Number of Pages: | 384 |
| Release Date: | 14 August 2012 |
| Weight: | 260g |
| Dimensions: | 196mm x 128mm x 28mm |
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What They're Saying
Critics Review
“Adrian Slywotsky’s charming and enlightening stories of market creation will inform and inspire innovators everywhere.” Demand i”s the book you didn’t know you needed until you read it, love it, and find that you can’t succeed without it.”
–Rosabeth Moss Kanter, Harvard Business School professor, Author of Confidence and SuperCorp: How Vanguard Companies Create innovation, Profits, Growth, and Social Good
“There is no bigger issue than demand. We need fresh thinking based on research to develop bold, doable pathways for demand creation. Over the years I’ve learned a great deal from books such as “Value Migration” and “The Profit Zone” by Adrian Slywotzky. Now with “Demand,” Slywotzky shows how to get your arms around what many see as an intractable problem. And like every good problem-solver, he provides frameworks for thinking, illustrated through warm personal stories that get you into the personalities of some spectacular - yet unsung - demand generation heroes. The pers
About The Author
Adrian Slywotzky With Karl Web
Adrian Slywotzky
Adrian J. Slywotzky, a partner of the global management consultancy Oliver Wyman, is one of the world’s best-known business thinkers. Author of a string of popular, highly-regarded management books, including THE PROFIT ZONE, VALUE MIGRATION and THE UPSIDE, Slywotzky has been lauded as one of the top 50 business thinkers by The Times and one of the world’s six most influential management thinkers by Industry Week.
Karl Weber
Karl Weber is one of today’s most successful writers. The bestsellers he has helped develop include Scott McClellan’s explosive political memoir WHAT HAPPENED and Nobel laureate Muhammad Yunus’s acclaimed works CREATING A WORLD WITHOUT POVERTY and BUILDING SOCIAL BUSINESS.
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