You've Been Played

‘‘You’ve Been Played manages to be as addictive, infuriating, and strangely gratifying as the games (and gamification) Hon writes about. Honestly, reading this book felt like switching on a light: I’ll never be able to look at the apps on my phone, or the screen of my Peloton, or even my Delta Skymiles Account the same way again’ - Anne Helen Petersen, author of Can’t Even’ -‘’[E]xcellent … [Hon] has intelligent suggestions about curbing the worst excesses of gamification - correctly conscious that the challenge is formidable, and getting more so with each passing month’ - Matt d’Ancona, Tortoise Media’ -‘‘This expansive, fascinating study, equal parts dismal and dizzying in its implications, is a valuable testament to the era we’re in, and an aid for unravelling the spirit of competition that runs through our culture, and which we are so often sold as self-worth’ - Roisin Kiberd, Irish Independent’ -‘‘Hon raises important questions, that need to be asked’ - Irish Tech News’ -‘‘Thought-provoking … Hon observes, games are a lot less enjoyable if you have no choice over whether to take part’ - The Economist’ -” -

Adrian Hon is the CEO and founder of games developer Six to Start. He is the co-creator of Zombies, Run, an immersive running game with 10 million players. Adrian previously studied neuroscience at the University of Cambridge, the University of Oxford, and the University of California at San Diego. He is the author of A History of the Future in 100 Objects, a columnist for EDGE magazine and has written about technology for the Daily Telegraph. He lives in Edinburgh, UK.