AI First

Advance Praise for AI First:

“As a leading digital marketer, I recognize the immense value of AI First as essential reading for anyone managing a modern, consumer-facing marketing department. Brotman and Sack have distilled complex AI concepts into practical strategies, making this playbook indispensable for brands looking to innovate, scale, and connect deeply with their audiences in an AI driven world.” — Neil Patel, coauthor, New York Times bestseller Hustle; cofounder, NP Digital

“Andy Sack has always had a knack for seeing technology transformations early. For those who don’t believe generative AI is going to transform their business (and every customer experience around it), you’re not paying close enough attention. Brotman and Sack bring clarity to a complex topic and offer a timely and practical road map for any business leader looking to harness the transformative potential of AI.” — Andy Jassy, President and CEO, Amazon

“AI First is a vital road map for any leader navigating the transformative potential of artificial intelligence. Brotman and Sack distill complex insights into actionable strategies, empowering businesses to innovate with purpose and adapt with confidence. This book isn’t just a guide—it’s a call to lead boldly into the AI driven future.” — Sarah Friar, Chief Financial Officer, OpenAI

“With the seemingly infinite applications of AI for consumer marketing, operations, creative projects, and personal productivity, it’s helpful to have a clear vision and a pragmatic guide that not only makes sense of it all but also inspires you to put AI to meaningful use. AI First proves to be just such a resource.” — Brady Brewer, CEO, Starbucks International

Adam Brotman is the cofounder and co-CEO of the strategic consultancy Forum3. He was the inaugural chief digital officer at Starbucks, where he played a pivotal role in launching the company’s renowned mobile payment and loyalty platform. His leadership extended to strategic roles at J.Crew and board positions at MOD Pizza and Ruby Tuesday, showcasing his expertise in digital transformation and consumer engagement.

Andy Sack is the cofounder and co-CEO of Forum3. He brings more than twenty-five years of entrepreneurial and investment expertise in high tech and finance to this role. As the founder and managing partner of Keen Capital, he focused on blockchain ventures. In addition, he is a former adviser to Microsoft CEO Satya Nadella. Sack’s successful track record includes leading Techstars Seattle and selling multiple technology companies to giants such as Microsoft and New York Times Digital.