Anatomy of a Breakthrough

As heard on The Diary of a CEO with Steven Bartlett

'A brilliant detective story about the sources of human creativity. I loved it' - Malcolm Gladwell

'Important, entertaining, practical, and timely' - Arianna Huffington

Anatomy of a Breakthrough is a groundbreaking guide to optimising your life, overcoming obstacles, and reaching your full potential.

All of us go through episodes of simply being stuck, whether we're trapped in a thankless job, wrestling writer's block, muddling through a midlife crisis, or fixing a fraying friendship. The resulting malaise is often chronic, dangerous to our mental health, and with severe consequences to our success and development. What if there was a proven plan to get unstuck and break through?

Anatomy of a Breakthrough is the remedy for overcoming the impediments holding us back. Professor of Marketing, and New York Times-bestselling author, Adam Alter offers a brilliant new framework for not only getting unstuck but also going on to flourish. Critically, he introduces us to the Friction Audit - a test to work out where our sticking points lie between our Head, Heart and Habits - and then he takes us on a roadmap to break through.

Artfully weaving together scientific studies, anecdotes, and interviews, and illustrated with stories of the great 'unstickers' amongst us, Anatomy of a Breakthrough will inspire anyone to boldly break away from the things holding them back, and to realise their goals.

Anatomy of a Breakthrough tackles the internal factors that keep you mired in the mud. Alter demystifies the experience of being stuck [and] provides a primer on changing ingrained habits ... A wonderful primer. New York Times Review of Books
A brilliant detective story about the sources of human creativity. I loved it. Malcolm Gladwell
Anatomy of a Breakthrough is important, entertaining, practical, and timely. Alter reveals how to turn sticking points into breakthroughs in pursuits as diverse as entrepreneurship, art, music, writing, athletics, friendship, and personal relationships. Arianna Huffington, Founder & CEO, Thrive Global
Whether in a career, a creative project, or a relationship, everyone will get mired in a rut at one point or another. Anatomy of a Breakthrough brings the often-private struggle to get "unstuck" into the light, and provides a handbook for moving on from your personal plateau. Adam Alter is simply one of the best science communicators at work. David Epstein, New York Times-bestselling author of Range
Rooted in science and enlivened by stories, Anatomy of a Breakthrough offers insight after insight and the rallying cry of 'action above all' as an antidote to enemy Number One: inertia. Angela Duckworth, Ph.D., author of Grit

Adam Alter is Professor of Marketing and Psychology, and the Stansky Teaching Excellence Faculty Fellow, at New York University's Stern School of Business. He is the New York Times-bestselling author of Drunk Tank Pink, an exploration of the forces that shape how we think, feel, and behave, and Irresistible, a book about the rise of tech addiction and what we should do about it.

Alter was included in the Poets and Quants '40 Most Outstanding Business School Professors under 40 in the World', and was recently voted the Stern School of Business Professor of the Year by both the faculty and student body. He has written for the New York Times, New Yorker, Wired, Washington Post, and Atlantic, among other publications.

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