Digital Analytics for Marketing, 2nd Edition
$190.85
- Paperback
308 pages
- Release Date
25 January 2024
Summary
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.
Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionab…
Book Details
| ISBN-13: | 9780367456412 |
|---|---|
| ISBN-10: | 0367456419 |
| Author: | A. Karim Feroz, Gohar F. Khan, Marshall Sponder |
| Publisher: | Taylor & Francis Ltd |
| Imprint: | Routledge |
| Format: | Paperback |
| Number of Pages: | 308 |
| Edition: | 2nd |
| Release Date: | 25 January 2024 |
| Weight: | 480g |
| Dimensions: | 254mm x 178mm |
| Series: | Mastering Business Analytics |
About The Author
A. Karim Feroz
Dr. A. Karim Feroz is a research scientist with expertise in digital transformation, digital business strategy, and Industry 4.0. He has an MBA (strategic management focus) and a PhD in the field of ICT (information and telecommunication technology) management from KAIST (Korea Advanced Institute of Science and Technology). He has more than five years of research experience in academic, policy, business, and strategic management settings. He has experience in the government and private sectors as well as in NGOs in Afghanistan and South Korea.
Dr. Gohar F. Khan is a computational social scientist with expertise in digital business, data analytics, and network science. He specializes in both quantitative and qualitative research methods. His work has been published in several refereed journals, conference proceedings, and books.
Marshall Sponder holds a dual appointment as a faculty lecturer at Zicklin School of Business, Baruch College, USA, where he teaches digital analytics, text analytics, and Internet marketing to graduate and undergraduate students and an associate professor of professional practice at Rutgers Business School, USA.
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