THE SMART BUSINESS GUIDE TO CHINA E-COMMERCE
HOW TO WIN IN THE WORLD'S LARGEST RETAIL MARKET
$29.72
- Hardcover
196 pages
- Release Date
2 November 2021
Summary
How to win in the world’s largest retail market.
China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences.
The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach…
Book Details
| ISBN-13: | 9789814954655 |
|---|---|
| ISBN-10: | 9814954659 |
| Author: | Frank Lavin |
| Publisher: | Penguin Random House SEA |
| Imprint: | Penguin Random House SEA |
| Format: | Hardcover |
| Number of Pages: | 196 |
| Release Date: | 2 November 2021 |
| Weight: | 384g |
| Dimensions: | 240mm x 158mm x 20mm |
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What They're Saying
Critics Review
“The Smart Business Guide to China E-Commerce is for any business that is thinking about a China strategy or how to approach international e-commerce. China has perhaps one of the most advanced e-commerce ecosystems in the world, and every retail brand needs a China e-commerce strategy. This book tells you how to make the most of this for your company.” Vamsi Mohan Thati, President, Coca-Cola Greater China & Mongolia
About The Author
Frank Lavin
Frank Lavin is the founder and CEO of Export Now, a U.S. company that helps brands with China market entry and operating e-commerce stores. Export Now has worked with over one hundred brands from around the world in areas from market research, to strategy formulation, to e-commerce store operations. Frank Lavin previously served as Undersecretary of Commerce for International Trade, U.S. Ambassador to Singapore, and in other senior-level positions in government and banking. He has spent most of his life helping companies succeed in China and other overseas markets.
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