Buyology
How Everything We Believe About Why We Buy is Wrong
$34.89
- Paperback
272 pages
- Release Date
1 May 2009
Summary
The New York Times best-seller on how we really make buying decisions, now in mass market paperback for the first time
Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it’s being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time.
These are just a few of the findings of Mart…
Book Details
| ISBN-13: | 9781847940131 |
|---|---|
| ISBN-10: | 1847940137 |
| Author: | Martin Lindstrom |
| Publisher: | Cornerstone |
| Imprint: | Random House Business Books |
| Format: | Paperback |
| Number of Pages: | 272 |
| Release Date: | 1 May 2009 |
| Weight: | 196g |
| Dimensions: | 198mm x 130mm x 18mm |
What They're Saying
Critics Review
Be prepared to have your cherished beliefs overturned.
Be prepared to have your cherished beliefs overturned. * Spectator Business *
Read this book and take back control of your rational mind. * New Scientist *
His arguments are thorough and persuasive. He’s an entertaining writer…Lindstrom’s fascinating account of brain watching and the results it produced offer a fresh perspective on our decision-making processes, and make rewarding reading not just for marketing professionals, but for anyone interested in the way we behave * Velocity *
About The Author
Martin Lindstrom
Martin Lindstrom is a New York Times and Wall Street Journal bestselling author, CEO and Chairman of the Lindstrom company, and Chairman of Buyology Inc. As a respected marketing expert, he advises top executives at companies including McDonald’s Corporation, Nestle, PepsiCo, Microsoft, The Walt Disney Company, and GlaxoSmithKline. Martin Lindstrom speaks to a global audience of close to a million people every year and has been featured in the Wall Street Journal, Newsweek, Time, The Economist, the New York Times, BusinessWeek, USA Today, and the Sunday Times. His previous book, Brand Sense, was acclaimed by the Wall Street Journal as one of the five best marketing books ever published.
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