
Pushback
How Four Industries Are Making Us Sick, and How We Can Reclaim Control
$31.20
- Paperback
288 pages
- Release Date
2 February 2027
Summary
A blueprint for how we can collectively build a thriving world, from a leading behavioural scientist.
Eat healthily, cut back on alcohol, quit smoking, cycle to work, fly less – we all know what we should be doing. So why don’t we? The answer is both simple and radical: the world is stacked against us. From the moment we wake up, our decisions are shaped by the shops we visit, the streets we walk, the ads we scroll through. These environments are not neutral. They are designed for our…
Book Details
| ISBN-13: | 9781847928641 |
|---|---|
| ISBN-10: | 1847928641 |
| Author: | Theresa Marteau |
| Publisher: | Vintage Publishing |
| Imprint: | The Bodley Head Ltd |
| Format: | Paperback |
| Number of Pages: | 288 |
| Release Date: | 2 February 2027 |
| Weight: | 350g |
| Dimensions: | 20mm x 153mm x 234mm |

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Theresa Marteau
Professor Dame Theresa Marteau
Professor Emerita in Behavioural Science at the University of Cambridge and Honorary Fellow of Christ’s College.
In 2024, she was ranked among the 1000 most cited female scientists globally. For over three decades, she has been at the forefront of research to find effective ways to change everyday behaviours at scale. She has advised governments in the UK, France, USA, and Australia, and collaborated with researchers across Europe, USA, Canada, Australia, and India. During the COVID-19 pandemic, she participated in the UK Government’s Scientific Advisory Group for Emergencies (SAGE).
Her research impact was recognized with her appointment as Dame Commander of the Order of the British Empire in 2017. She lives in Bloomsbury, but not in a square.
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