The Mechanism of Mind
Understand how your mind works to maximise memory and creative potential
$32.70
- Paperback
352 pages
- Release Date
1 July 2015
Summary
The classic bestseller presenting Edward de Bono’s model of the mind
The Mechanism of Mind presents Edward de Bono’s original theories on how the brain functions, processes information and organises it. It explains why the brain, the ‘mechanism’, can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life’s work, namely ‘natural thinking’, ‘logical thinking’, ‘mathematical thinking’ and ‘lateral thinking’. De Bono also ou…
Book Details
| ISBN-13: | 9781785040085 |
|---|---|
| ISBN-10: | 1785040081 |
| Author: | Edward de Bono |
| Publisher: | Ebury Publishing |
| Imprint: | Vermilion |
| Format: | Paperback |
| Number of Pages: | 352 |
| Release Date: | 1 July 2015 |
| Weight: | 346g |
| Dimensions: | 216mm x 135mm x 25mm |
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About The Author
Edward de Bono
Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard.
In 1967 de Bono invented the now commonly used term ‘lateral thinking’ and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.
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