The Culting Of Brands
Turn Your Customers into True Believers
$52.33
- Paperback
256 pages
- Release Date
31 May 2005
Summary
Marketing strategist Douglas Atkin has spent years studying how certain customers show the same kind of devotion to their brands (such as Harley Davidson, iPod, and eBay) as cult members do to their cults. Based on interviews with cult members and some of today’s hottest companies, he has written a groundbreaking book about why people really join cults and how the same appeal draws die-hard Macintosh users. Whether demolishing old stereotypes or examining the strategies of successful brands, …
Book Details
| ISBN-13: | 9781591840961 |
|---|---|
| ISBN-10: | 1591840961 |
| Author: | Douglas Atkin |
| Publisher: | Penguin Putnam Inc |
| Imprint: | Portfolio |
| Format: | Paperback |
| Number of Pages: | 256 |
| Edition: | 4th |
| Release Date: | 31 May 2005 |
| Weight: | 240g |
| Dimensions: | 209mm x 139mm x 14mm |
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About The Author
Douglas Atkin
Douglas Atkin is the director of strategy at one of New York’s hottest advertising agencies, Merkley Newman Harty. He has worked with numerous clients to increase their cult appeal, including Mercedes, Pfizer, Smith Barney, Fila, and JetBlue. This is his first book.
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