The Charisma Myth
How Anyone Can Master the Art and Science of Personal Magnetism
$27.30
- Paperback
320 pages
- Release Date
20 October 2026
Summary
Learn how to engage, influence, motivate and succeed with people with the art and science of personal magnetism
THE FULLY REVISED AND UPDATED INTERNATIONAL BESTSELLER
What if charisma could be taught? Most people believe the myth that charisma is an inborn quality - you either have it, or you don’t. In reality, charisma is a skill. One that can be learned, developed and perfected.
Drawing on techniques originally developed for Harvard and MIT,…
Book Details
| ISBN-13: | 9781405990165 |
|---|---|
| ISBN-10: | 1405990163 |
| Author: | Olivia Fox Cabane |
| Publisher: | Penguin Books Ltd |
| Imprint: | Penguin Books Ltd |
| Format: | Paperback |
| Number of Pages: | 320 |
| Release Date: | 20 October 2026 |
| Weight: | 230g |
| Dimensions: | 21mm x 130mm x 199mm |
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Critics Review
Charisma is not a gift, it’s a tool. Olivia Fox Cabane makes a big promise with this book and delivers on it * Seth Godin *
Until I encountered Olivia Fox Cabane, I’d naively believed charisma was an intangible, magical aura…a couple of hours can transform a reasonably personable person into someone magnetic * The Sunday Telegraph *
If you are interested in increasing your ability to be charismatic, this book will give you direct skills to use * Psychology Today *
An easy read, effectively integrating stories and research, strategies and applications, techniques and practices * New York Journal of Books *
Engaging, clear, and chock-full of wisdom, practical recommendations, and uncommonly good sense * Stephen Kosslyn, director, Center for Study of Behavioral Sciences at Stanford *
Cabane has done us a big favor. She’s woven solid science and engaging narrative into an instructive treatment of the role of charisma in leadership-a topic that (until now) we only poorly understood
Olivia Fox Cabane
Olivia Fox Cabane has taught leadership, innovation, genius, and charisma at Harvard, Yale, MIT, and the United Nations. She is the cofounder of KindEarth.Tech and former Director of Innovative Leadership for Stanford’s startup accelerator. She is also a best-selling author and a keynote speaker for Fortune 500 companies.
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