The Wide Lens

”“What is the big picture?” This is a question that haunts every business strategist — reflecting the fear that our analysis of the landscape has missed the larger threats or opportunities in front of us. Based on years of research and teaching, “The Wide Lens” gives a brilliant answer. Ron Adner describes the landscape of innovation in the most complete terms ever achieved. The arrival of this book is a major event for leaders everywhere.””“The Wide Lens” is an important new book on innovation. Ron correctly identifies the important challenge of recognizing market ecosystem and competitive strategies. His framework for innovation is contemporary, teachable and practical. Growth is today”s big challenge. The Wide Lens will help big and small companies grow faster.””“The Wide Lens” will change the way you think about innovation. Adner shows why and how you must adapt your approach to innovation in today”s interdependent world. This is highly useful reading for anyone whose success depends on collaboration.”“As Ron Adner makes crystal clear, when it comes to proliferating a successful innovation, “it takes a village!” And if you do not think about the needs of your co-innovators, or the chain of adopters that helps it get all the way into the hands of your end users, you are likely to find yourself stranded on the wrong side of a chasm, looking longingly at the customers that could have been yours.”“Engaging, insightful, and immensely practical. Success in today”s economy requires mastery of your innovation ecosystems, and “The Wide Lens” is the definitive guidebook to this new landscape. Adner”s innovative tools and insights will make your strategy more robust and your organization more effective.”“Ron Adner is a breakthrough thinker. He zooms out to see more clearly how – and why – some innovations take hold, and others do not. Adner”s core insight is profound, that an innovation”s success depends on its place in an entire ecosystem, and his concepts can help people turn inspired creativity into practical impact and market success. A significant contribution.”“This is a path-breaking perspective on innovation. Adner”s tools guide you to ask the right questions to protect you from making mistakes that condemn so many innovations to failure.”

Ron Adner is a tenured professor at Tuck School of Business at Dartmouth and former Fellow and professor of Strategic Management at INSEAD. He teaches executive education courses and has advised companies such as Microsoft, PWC, Siemens and Toshiba. He has been published in the Financial Times, Wall Street Journal and Forbes, and is an official blogger for the Huffington Post.

This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.