Becoming Legend

“I love it when my fellow rap comrades diversify their portfolio with books of information and knowledge.”—Snoop Dogg

“When it comes to brand building, Berner executes at a high level. I’ve always respected from afar how he took Cookies from an idea to a culture. This book is an opportunity for every hungry entrepreneur who actually wants to build something that captures a community at scale.”—Gary Vaynerchuk, CEO and chairman of VaynerMedia and New York Times bestselling author

“When you run your life like a business, you never have to go to work.”—Wiz Khalifa

“This is the playbook for anyone ready to dream big, bet on themselves, and build their own legend. Berner takes readers on a powerful journey from the grind to greatness—showing how vision, authenticity, and relentless drive can build not just a business but a movement.”—Jason Feifer, author of Build for Tomorrow and editor in chief of Entrepreneur magazine

“Berner … debuts with an energetic business guide that recounts his rise from a high school dropout ‘hustling in the streets of San Francisco’ to head of a successful global company… . Fast-paced and unapologetic, this will resonate with entrepreneurs drawn to brand-building at the intersection of culture and commerce.”—Publishers Weekly

BERNER, born Gilbert Anthony Milam, Jr., is the co-founder and CEO of Cookies, the most globally recognized cannabis brand in the world. He is also a Billboard charting hip-hop artist.

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