Simply Irresistible

‘He is the most eminent psychiatrist of the age … the guru of common sense’ Spectator
Some of the most fascinating relationship tips you’ll discover this year * Daily Mail *
Revealed: the lost art of seduction. Today’s wannabe lotharios have a host of advice on how to lure the object of their desire, but the real answers are timeless according to Simply Irresistible – The Scotsman
Simply Irresistible explores the laws of seduction by examining how best to behave on a date and the ways in which we can physically improve our chances of finding a partner. – Scotland on Sunday

Professor Persaud is a consultant psychiatrist working in the British National Health Service at the Maudsley Hospital in south London, and an honorary senior lecturer at the Institute of Psychiatry, University of London. He also holds a first-class honours degree in psychology from University College London, which recently awarded him the title of Fellow. Other medical awards and honours include the Royal College of Psychiatrists’ Research Prize and Medal, the Denis Hill Prize and the Osler Medal.

Professor Persaud is the author of Staying Sane, From the Edge of the Couch, and The Motivated Mind, and his work has been published in academic medical journals, including the British Medical Journal. He writes regularly for the national press and hosts BBC Radio 4’s All in the Mind. He also appears regularly on television programmes such as Question Time, Newsnight and Tomorrow’s World. In a recent poll of members of the Royal College of Psychiatrists published in the Independent on Sunday newspaper, he was voted one of the top ten psychiatrists in the UK. He is married to an eye surgeon, has a son and a daughter, and lives in London.

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