Memes in Digital Culture
In Digital Culture
$38.67
- Paperback
216 pages
- Release Date
4 October 2013
Summary
Taking “Gangnam Style” seriously- what Internet memes can tell us about digital culture.In December 2012, the exuberant video “Gangnam Style” became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video-“Mitt Romney Style,” “NASA Johnson Style,” “Egyptian Style,” and many others. “Gangnam Style” (and its attendant parodies, imitations, and derivations) is one of the most famous examples of …
Book Details
| ISBN-13: | 9780262525435 |
|---|---|
| ISBN-10: | 0262525437 |
| Author: | Limor Shifman |
| Publisher: | MIT Press Ltd |
| Imprint: | MIT Press |
| Format: | Paperback |
| Number of Pages: | 216 |
| Release Date: | 4 October 2013 |
| Weight: | 227g |
| Dimensions: | 178mm x 127mm x 11mm |
| Series: | Memes in Digital Culture |
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Critics Review
Memes in Digital Culture is a superb overview of the study, power and potential of memes. Shifman has done an exemplary job of balancing an analytical overview of her subject with forays into fascinating conceptual debates. The book is smart yet accessible, balanced yet provocative. For those seeking to take their engagement with digital culture to the next level – or even just to understand what all those cat photos are about – Memes in Digital Culture is a must-read.
– Hans Rollman * PopMatters *Memes in Digital Culture accomplishes a great deal in a very efficient package.
– Patrick Sharbaugh * Asiascape *About The Author
Limor Shifman
Limor Shifman is Senior Lecturer in the Department of Communication and Journalism at Hebrew University of Jerusalem.
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