Sentido
Finding Sense and Purpose in Design Leadership
$57.03
- Hardcover
176 pages
- Release Date
25 November 2025
Summary
Part-memoir, part-guidebook, an inspiring account of the power of design, diversity, and sisterhood from a seasoned design leader.
Sentido chronicles strategic designer Alison Rand’s journey as a multi-ethnic woman from New York City—NuYorican—through a male-dominated, largely white corporate world to becoming a design leader. The book—which derives its title from the Spanish word for “sense” or “to make sense of”—offers practical insights and inspiring stories about the impo…
Book Details
| ISBN-13: | 9780262049900 |
|---|---|
| ISBN-10: | 0262049902 |
| Author: | Alison Rand, John Maeda |
| Publisher: | MIT Press Ltd |
| Imprint: | MIT Press |
| Format: | Hardcover |
| Number of Pages: | 176 |
| Release Date: | 25 November 2025 |
| Weight: | 567g |
| Dimensions: | 203mm x 133mm |
| Series: | Simplicity: Design, Technology, Business, Life |
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What They're Saying
Critics Review
“Alison Rand’s Sentido is an exceptional provocation to see each other’s humanity in new ways to inform our creative work, our approach, our individuality, and our collective consciousness. At times, painful and challenging … other times joyous and endearing, Alison’s stories reveal important truths that heal and restore.”
—Kevin Bethune, designer; author of Reimagining Design and Nonlinear
“Part memoir, part design meditation, Sentido urges us to understand the fullness of ourselves and others, offering a practical guide for navigating complex, inequitable systems and leading change with heart, clarity, and practical possibilities.”
—Sarah Brooks, Director, Human Interface Design, Apple
“Sentido is a reflection, guidebook, and manifesto all at once. Rand masterfully guides us to effectively challenge the status quo so we can design individual and organizational power.”
—Ruchika T. Malhotra, author of Inclusion on Purpose and Uncompete
About The Author
Alison Rand
Alison Rand is a seasoned leader in design and organizational culture transformation and a passionate advocate for women’s health.
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