Pure, White and Deadly by John Yudkin - ISBN: 9780241257456
Paperback
Unmasking the sweet poison: Sugar’s hidden dangers exposed for a healthier life.

Pure, White and Deadly

How Sugar Is Killing Us and What We Can Do to Stop It

$32.02

  • Paperback

    224 pages

  • Release Date

    14 November 2016

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Summary

The classic medical expose of the hidden dangers of sugar

In 1972, when British scientist John Yudkin first proved that sugar was bad for our health, he was ignored by the majority of the medical profession and rubbished by the food industry. We should have heeded his warning.

Today, one in four adults in the UK are overweight. There is an epidemic of obese six-month-olds around the globe. Sugar consumption has tripled since the Second World War.

Using everyday languag…

Book Details

ISBN-13:9780241257456
ISBN-10:024125745X
Author:John Yudkin, Robert Lustig
Publisher:Penguin Books Ltd
Imprint:Penguin Life
Format:Paperback
Number of Pages:224
Release Date:14 November 2016
Weight:163g
Dimensions:197mm x 128mm x 15mm
What They're Saying

Critics Review

Using everyday language and a range of scientific evidence, this book explores the ins and out of sugar, from the different types - is brown sugar really better for us than white? - to how it is sneakily inserted in our everyday foods. * Telegraph, Top 10 Diet Books *
[A] valiant … attempt to warn us against our lust for sucrose * British Medical Journal *
Arguably the leading nutritionist of his time * Guardian *
A landmark work on the subject * The Telegraph *
A medical classic – Jack Winkler * Nutrition Policy Unit, London Metropolitan University *
Yudkin was far ahead of his time with his idea of nutrition as a subject of great breadth: not just the study of the composition of foods, but the importance of enjoying a variety of fresh foods, and the recognition of the psychological and social factors that cause us to choose certain foods and avoid others * Independent *
As an isolated voice, Yudkin, who died in 1995, may have lost the battle with the sugar industry four decades ago, but big food will find it more difficult to silence his growing army of disciples whose only incentive is to expose what’s right for public health * Guardian *

About The Author

John Yudkin

John Yudkin (1910-95) was a British physiologist and nutritionist, whose books include This Slimming Business, Eat Well, Slim Well and This Nutrition Business. He became internationally famous with his book Pure, White and Deadly, first published in 1972, and was one of the first scientists to claim that sugar was a major cause of obesity and heart disease.

Robert H. Lustig, MD has spent the past twenty years treating childhood obesity and studying the effects of sugar on the central nervous system and metabolism. He is the Director of the University of California, San Francisco Weight Assessment for Teen and Child Health Program and also a member of the Obesity Task Force of the Endocrine Society. His YouTube video lecture, ‘Sugar- The Bitter Truth’, has received over six million hits, and his book Fat Chance- Beating the Odds Against Sugar, Processed Food, Obesity, and Disease was first published in 2012.

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