The Medium is the Massage
An Inventory of Effects
$31.03
- Paperback
160 pages
- Release Date
27 November 2008
Summary
30 years after its publication, The Medium is the Massage remains McLuhan’s most entertaining, provocative, and piquant book.
Well known for coining the term ‘Global Village’, Marshall McLuhan’s thinking was, and still is, revolutionary. His theories, many of which are illustrated in this astonishing ‘inventory of effects’, force us to question how modes of communication have shaped society. This is an astonishing work by a truly astonishing man.
The Penguin on Design…
Book Details
| ISBN-13: | 9780141035826 |
|---|---|
| ISBN-10: | 014103582X |
| Author: | Marshall McLuhan |
| Publisher: | Penguin Books Ltd |
| Imprint: | Penguin Classics |
| Format: | Paperback |
| Number of Pages: | 160 |
| Release Date: | 27 November 2008 |
| Weight: | 118g |
| Dimensions: | 181mm x 112mm x 15mm |
| Series: | Penguin Modern Classics |
About The Author
Marshall McLuhan
Marshall McLuhan was a Canadian educator, philosopher and scholar - a professor of English Literature, a literary critic and a communications theorist. McLuhan’s work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions ‘the medium is the message’ and the ‘global village’.
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