Boo Hoo
A Dot.Com Story from Concept to Catastrophe
$53.18
- Paperback
416 pages
- Release Date
1 July 2002
Summary
An internet Barbarians at the Gate: the boo.com story captures the feverish excitement of the dot.com boom in the late 90s.
‘Enthralling’ - The Financial Times
‘Such a dazzling version of the boo phenomenon that as readers turn the pages they will be rooting for the company to survive even though they know the story ends in disaster.’ - The Sunday Times
‘boo hoo is an engrossing account of how two childhood friends persuaded some of the world’s savviest invest…
Book Details
| ISBN-13: | 9780099418375 |
|---|---|
| ISBN-10: | 0099418371 |
| Author: | Charles Drazin, Ernst Malmsten, Erik Portanger |
| Publisher: | Cornerstone |
| Imprint: | Random House Business Books |
| Format: | Paperback |
| Number of Pages: | 416 |
| Edition: | 1st |
| Release Date: | 1 July 2002 |
| Weight: | 295g |
| Dimensions: | 25mm x 130mm x 198mm |
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Critics Review
Such a dazzling version of the boo phenomenon that as readers turn the pages they will be rooting for the company to survive even though they know the story ends in disaster.
Such a dazzling version of the boo phenomenon that as readers turn the pages they will be rooting for the company to survive even though they know the story ends in disaster. * The Sunday Times *
Boo Hoo is an engrossing account of how two childhood friends persuaded some of the world’s savviest investors and fashion houses - including Bernard Arnault’s LVMH and the Benetton family - to fund a sports and designer clothing company to the tune of \(100m. * The Guardian *<br />[his] tale captures the hype and excitement of developing what was seen by many as a ground-breaking company with state-of-the-art technology- Along the way, it tells of endless rounds of raising finance, glamorous parties, staff clashes and bitter sparring with the press. * BBC.co.uk *<br />The game would be to bring boo.com to market, when it would soon be worth more than \)1 billion and make its backers rich. Can all this have happened last year? It seems more like a tale from a different aeon, but the lessons it teaches are timeless. * The Spectator *
Reading [this] has the fascination of watching a high-speed car crash replayed in slow motion. You know what’s going to happen, you can see the confident glow on the drivers’ faces, but can’t warn them about the curve in the road that is coming to unstick them. Schadenfreude is irresistible. And yet everyone walks away unhurt. * The Independent *
Charles Drazin
Ernst Malmsten
Born in Sweden, Ernst Malmsten knew Kajsa in kindergarten. They reunited outside a Paris nightclub in 1992 and later made millions by selling their first internet venture, bokus.com, to Bertelsmann (bol.com).
Kajsa Leander
Also born in Sweden, Kajsa Leander was discovered by the Elite modelling agency. She modeled for two years on major catwalks and appeared on the covers of top magazines such as Elle and Vogue.
Erik Portanger
Erik Portanger is a staff reporter at The Wall Street Journal, where he has worked for 18 months. He has been a journalist for over 10 years, previously serving as a senior correspondent for AP Dow Jones News Service for five years.
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