lost 100 kilos without dieting or surgery. His unique and groundbraking approach to losing weight is backed by solid, cutting edge obesity research.
In addition to telling Jon's own story of his amazing transformation, the book reveals why diets don't work and explains a truly unique and revolutionary diet-free way to lose weight. It's based on the fact that your body has an internal logic that determines how fat or thin you will be at any given time. The way to lose weight is not to struggle or to force yourself to lose weight but to understand this internal logic and work with it so that your body wants to be thinner. When your body wants to be thinner, weightloss is inevitable and becomes automatic and effortless. You simply crave less food, you crave healthier foods, your metabolism speeds up and you become very efficient at burning fat, just like a naturally thin person. And that's the real transformation - to transform yourself into a naturally thin person, so that you can eat whatever you want whenever you want and still be thin, fit and vibrantly healthy.
has a Bachelor of Science in Economics from the Wharton School at the University of Pennsylvania. While there, he also pursued extensive coursework in biochemistry and performed research for the internationally recognized biochemist Dr. Jose Rabinowitz. In 1990 Jon started gaining weight for no apparent reason. He tried every diet and program he could to lose weight but in the end, he just kept gaining. The more he dieted, the more he gained. The situation became critical in mid 2001 when he became morbidly obese and reached a weight of over 400 pounds (182 kilos). On September 11, 2001 he was scheduled to fly from Newark to San Francisco and it was only by a fluke of fate that he was not on the United Airlines flight 93 that was hijacked by terrorists. This event, as well as some equally life changing events that occurred in the weeks following 9/11 affected him deeply. It was this wake up call that made him realize life was precious opportunity not to be wasted. He decided to start 'living the life of his dreams'. He also decided to apply all of his research skills and scientific background toward understanding and eliminating the real reasons he was fat. The result is arguably one of the most remarkable physical transformations of all time. Jon lost over 225 pounds (103 kilos) without dieting and without surgery. Amazingly, his body shows almost no signs of ever being overweight at all - a fact that has astounded many professionals in the medical community. Using the approach that has worked so well for him, he has now made it his life's mission to assist others in achieving tremendous success, not only in weightloss, but in every aspect of life.