Exit-Ready Marketing

“In numerous cases, I’ve witnessed Shiv’s framework deliver more predictable revenue, higher pipeline coverage, better conversion rates, lower customer acquisition costs, and higher net retention rates. These outcomes mean substantial value for a business at exit.”

-Zane Tarence, Partner and Managing Director of Founders Advisors.

“Shiv does an amazing job in Exit-Ready Marketing of making very complex analysis and strategies seem simple. I highly recommend it for founders, CEOs, and investors looking to professionalize and accelerate their marketing efforts.”

-Bryce Youngren, Managing Partner at Polaris Growth Fund.

“An essential guide for founders to skyrocket their valuation.”

-Neil Patel, Co-Founder of Neil Patel Digital.

“The best companies run their Go-To-Market like a revenue factory. Shiv’s framework offers founders and executives a data- and process-driven approach to revenue growth that not only enhances valuation but also ensures sustainable and durable growth.”

-Jacco van der Kooij, Founder of Winning by Design.

“I want every founder to get every penny they can when they exit. You do that by reading and implementing what’s inside this book. Shiv has laid everything out in a step-by-step process to help you understand how private equity investors buy and sell companies, and he tells you exactly what they’re looking for in simple mathematical terms and easy-to-use frameworks.”

-Dan Martell, Founder of SaaS Academy.

“Exit-Ready Marketing gets you in the head of the PE playbook for GTM that investors use to get more value from your company AFTER you sell. Read this book now and get that value for yourself.”

-Kevin Mosley, General Partner at Jurassic Capital.

“Marketing ROI has been a black box for too many for too long. Shiv Narayanan demystifies how companies can leverage marketing to create enterprise value.”

-Matt Gallagher, Portfolio CRO at Hg Capital.

“The concepts Shiv speaks to in this book-ICP, demand gen, pipeline conversion, sales enablement, and revenue operations-are exactly the stuff we spend time on with our portfolio companies. Predictability in your sales pipeline is everything-it gives you the ability to see ahead and allows you to thoughtfully plan and invest in your business. It can exponentially charge the growth trajectory of a business and therefore its valuation. This book should be required reading for all bootstrapped tech founders, especially those who haven’t grown up in sales and marketing.”

-Vaibhav Nalwaya, Co-Founder and Managing Partner at Wavecrest Growth Partners.

“Few CEOs, CFOs, and investors truly understand the marketing function or how to evaluate it. In this book, Shiv Narayanan provides a structured framework on the nine key elements that are critical to get right and then provides criteria on how to evaluate them as well as an end-to-end case study to bring it all to life.”

-AJ Gandhi, Chief Growth Officer at Marlin Equity Partners.

“Everything you need to professionalize your marketing and prepare for an eventual exit. A must-read for all founders.”

-Eric Siu, CEO of Single Grain.

Shiv Narayanan is the Founder and CEO of How To SaaS, a management consulting firm that works with leading private equity investors, founders, CEOs, and revenue leaders. As an advisor, consultant, and fractional CMO, Shiv has helped B2B companies create hundreds of millions of dollars in enterprise value with marketing and demand generation. He is also the bestselling author of Post-Acquisition Marketing and the host of the Private Equity Value Creation Podcast. Previously, Shiv was the CMO of Wild Apricot, which was acquired by Rubicon Technology Partners in 2017 and flipped to Pamlico Capital in 2018.