Marketing For Dummies

Smart marketing techniques to get your business noticed.

Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.

Ruth Mortimer is the Editor of Marketing Week magazine. Greg Brooks is Global Marketing Director at media agency Mindshare. Craig Smith is the former Editor of Marketing magazine and is now Communications and Content Strategist at Persuasion Communications. Alexander Hiam is a consultant whose clients include many Fortune 500 companies.

How to get your business noticed, the customers flocking and your profits soaring! Marketing is about finding and connecting with customers, getting them to buy what you're selling and keeping them coming back again and again. Which is why, whether you run a small shop or work for a large multinational, great marketing is key to your business success. Written by a team of experts and packed with real-world examples, this third edition of the bestselling guide is the quickest, easiest way to get up and running with state-of-the-art marketing strategies, tools and techniques. Get the lie of the land - inexpensively research your customers, your competitors and your market, and position your business in the marketplace Plan a marketing strategy - develop a marketing strategy tailored to your business and write a winning marketing plan Get your creative juices flowing - think like a marketer and generate bold new ideas for communicating creatively with your customers Produce champagne advertising on a beer budget - create cost-effective advertising for all media, press releases and product placements for TV, radio and online Tap the huge power of social media - use social media and e-marketing tools to spread your message with viral marketing, search engines and mobile apps Connect with your customers - create a brand identity, design eye-catching packaging, price your products or services and provide first-class customer service Open the book and find: The latest innovations in marketing How to plan your marketing strategy Digital alternatives to advertising How to maximise your marketing impact Inexpensive market research ideas Effective advertising and promotions you can do for little or no cost Ways to generate new profits with direct marketing and PR Tips to help you avoid common marketing mistakes Learn to: Find a marketing strategy that's right for your business Write a winning marketing plan Connect with your customers and find out what they really want Make use of the latest (and established) marketing techniques

How to get your business noticed, the customers flocking and your profits soaring! Marketing is about finding and connecting with customers, getting them to buy what youre selling and keeping them coming back again and again. Which is why, whether you run a small shop or work for a large multinational, great marketing is key to your business success. Written by a team of experts and packed with real-world examples, this third edition of the bestselling guide is the quickest, easiest way to get up and running with state-of-the-art marketing strategies, tools and techniques. Get the lie of the land inexpensively research your customers, your competitors and your market, and position your business in the marketplace Plan a marketing strategy develop a marketing strategy tailored to your business and write a winning marketing plan Get your creative juices flowing think like a marketer and generate bold new ideas for communicating creatively with your customers Produce champagne advertising on a beer budget create cost-effective advertising for all media, press releases and product placements for TV, radio and online Tap the huge power of social media use social media and e-marketing tools to spread your message with viral marketing, search engines and mobile apps Connect with your customers create a brand identity, design eye-catching packaging, price your products or services and provide first-class customer service Open the book and find: The latest innovations in marketing How to plan your marketing strategy Digital alternatives to advertising How to maximise your marketing impact Inexpensive market research ideas Effective advertising and promotions you can do for little or no cost Ways to generate new profits with direct marketing and PR Tips to help you avoid common marketing mistakes Learn to: Find a marketing strategy thats right for your business Write a winning marketing plan Connect with your customers and find out what they really want Make use of the latest (and established) marketing techniques

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