Storynomics by Thomas Gerace, Hardcover, 9780413778000 | Buy online at The Nile
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Storynomics

Story Driven Marketing in the Post-Advertising World

Author: Thomas Gerace and Robert McKee  

Hardcover

Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success

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Hardcover

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Summary

Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success

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Description

Storynomics: Story-Driven Marketing in the Post-Advertising World Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success. McKee distils a lifetime of narrative insight into the Eight Essential Steps of Story structure. This invaluable wisdom will help you develop the identity of your brand and hold the attention of your audience.

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About the Author

Robert McKee has built an international reputation with his Story workshops, which are held regularly in New York, Los Angeles, London, Paris, Berlin and Beijing. His bestselling books Story and Dialogue offer insight and inspiration to writers of all genres. McKee has a workshop scheduled for London in May 2018.Thomas Gerace is an entrepreneur and the founder and CEO of Skyword, an organisation which `powers great brand storytelling that creates lasting connections'.

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Product Details

Publisher
Methuen Publishing Ltd
Published
17th May 2018
ISBN
9780413778000

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