Foundations of Business, 5th Edition

With FOUNDATONS OF BUSINESS, 5E today's business course does not have to be difficult. Every chapter in this edition has been evaluated by instructors with years of teaching experience and by business students, like you. As a result, every chapter helps you understand business to become a better employee, more informed consumer, and even a successful business owner. This up-to-date, comprehensive survey of business highlights forms of business ownership, management and organization, human resources management, marketing, social media and e-business, information systems, accounting, and finance. Core topics emphasize ethics and social responsibility, small business and entrepreneurship, and global issues, while new coverage examines cutting-edge topics, such as social media in business, the economic recovery, international business, green and socially responsible business, and sustainability. A wealth of online learning resources further clarify the concepts you are learning.

William Pride received his Ph.D. from Louisiana State University in 1972 and is currently professor of marketing at Texas A&M University. His research interests are primarily in the areas of advertising, promotion, and marketing education. His articles appear in a number of academic journals, including Journal of Marketing, Journal of Marketing Research, Journal of Academy Market Science, and Journal of Advertising. He and Dr. Ferrell also edited a special issue on ?Teaching the Principles of Marketing Course? for the Journal of Marketing Education (volume 26, number 2, August 2004). In additi

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