Giants of Enterprise

Seven business innovators and the empires they built.

The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.

With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:

. George Eastman and his invention of the Kodak camera;

. Thomas Watson of IBM;

. Henry Ford and his automobile;

. Charles Revson and his use of television advertising to drive massive sales for Revlon;

. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;

. Andrew Carnegie and his steel empire;

. Sam Walton and his unprecedented retail machine, Wal-Mart.

“One of the top ten business books of 2001 -- Business Week "From Richard Tedlow's insightful group portrait of seven American entrepreneurs...a rough formula for titanhood can be deduced." -- Atlantic Monthly”

Richard S. Tedlow is the Class of 1949 Professor of Business Administration at the Harvard Business School, where he is a specialist in the history of business. He is the author of Giants of Enterprise: Seven Business Innovators and the Empires They Built. In addition to his teaching and research, Professor Tedlow has consulted and taught both marketing and business history to a variety of companies and organizations.

ANDREW CARNEGIE The impoverished immigrant who became the richest man in the world. GEORGE EASTMAN The shy tycoon who created a new market with his Kodak Brownie camera. ROBERT NOYCE The cofounder of Intel and inventor of the silicon integrated circuit. THOMAS J. WATSON, SR. The founder of IBM, who knew better than anyone else how to sell. CHARLES REVSON The founder of Revlon, who made his company thrive with television advertising. SAM WALTON The master motivator who turned a small-town shop into the retail franchise Wal-Mart. HENRY FORD The gifted mechanic who put America on wheels. Masterfully combining his understanding of business and American history, Harvard Business School professor Richard S. Tedlow illuminates the professional and personal lives of these nineteenth- and twentieth-century titans, men with penetrating insight whose need to fulfill their destiny outweighed their fear of failure.

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