Marketing Principles with Student Access 12 Months, 2nd Edition by O.C. Ferrell, Paperback, 9780170254793 | Buy online at The Nile
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Marketing Principles with Student Access 12 Months, 2nd Edition

(with Student Access 12 Months)

Author: O.C. Ferrell, Outi Niininen, Sharon Schembri, William M. Pride and Bryan A. Lukas  

ISBN / EAN: 9780170254793
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Summary

Perfect for students of all backgrounds and interest levels, this second edition of Marketing Principles combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. With Student Access 12 Months. Lukas Uni of Melbourne; Outi Niininen is at La Trobe University.

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Description

Perfect for students of all backgrounds and interest levels, this second edition of Marketing Principles combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. The text and a full range of supplementary learning resources (including animated activities, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Marketing principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has an new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. o Marketing Principles is designed to teach relevant, contemporary concepts and best practices in Asia-Pacific undergraduate marketing through: o The importance of being market-oriented, considering the expanded marketing mix through all areas of marketing o The need for a dynamic outlook on marketing, which responds to the continually changing world (e. g. where lines between traditional marketing concepts and strategies are blurred) o Branding, the expanded marketing mix and customer-focus o Increasing interdependence of goods and services o The centrality of positioning to marketing Winner, Tertiary (Adaptations): Teaching and Learning Resource, Australian Publishers Association (APA) Educational Publishing Awards 2015 ' Marketing Principles, 2nd Asia-Pacific Edition (William Pride et al, Cengage)

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About the Author

Bryan Lukas is Professor of Marketing and Head of the Marketing Group in the Faculty of Economics and Commerce at the University of Melbourne. He holds several academic awards, including three Best Paper awards from the American Marketing Association and one Best Paper award from the Australian and New Zealand Marketing Association. Bryan has published many peer-reviewed research papers in leading international journals and conference proceedings, such as the Journal of Management, Journal of the Academy of Marketing Science, Journal of Business Research, and American Marketing Association Conference Proceedings. Bryan is an editorial board member of the Journal of Business Research, and Asia Pacific Journal of Marketing and Logistics. He is also a member of the Australian and New Zealand Marketing Association, American Marketing Association, Academy of Management, Academy of Marketing Science, and Society for Marketing Advances. Bryan is an Associate Fellow (AFAMI) of the Australian Marketing Institute and is accredited as a Certified Practicing Marketer (CPM) by the same institute. In addition to his academic activities, Bryan has carried out consulting and executive teaching assignments in Asia, Australia, Europe, and the USA, for clients such as Australian Marketing Institute, Australian Institute of Company Directors, Australian Unity, Boehringer Mannheim, Colonial First State, Department of Justice (Victoria), Dowd Corporation, FedEx, Golden Casket, NAB, Petronas, Sun Corp, and Stockland. He also has provided expert evidence and made statutory declarations in a number of legal matters and trade mark applications, most recently for Corrs, Chambers, Westgarth; Houlihan Patent Attorneys; Middletons; and Pipers Lawyers & Advisors (now Bolden Lawyers). Dr Sharon Schembri was previously tenured at Griffith University and is now Assistant Professor at University of Texas - Pan American. With a focus on innovative teaching and learning approaches, Sharon's students receive personalised attention even in the larger classes, and this personalisation takes their learning and development to another level. As an animated, engaging and professional presenter who regularly speaks at academic conferences throughout the world, teaching is a passion. On the research front, her work has been published in the Journal of Business Research, Psychology & Marketing, Marketing Theory, Journal of Product and Brand Management, the Journal of Management and Organization and the Journal of Customer Behavior. As an experienced ethnographic researcher, Sharon has research themes that investigate health care, branding and visual-research methods. As a consultant, Sharon focuses on research-driven strategies. Dr Outi Niininen is an entrepreneur and consultant in tourism marketing. After ten years as a Senior Lecturer in Marketing in the La Trobe Business School, La Trobe University, Australia, Outi left to complete a specialist pedagogical training at JAMK. JAMK is known as the most sought-after Teacher Education College in Finland and their focus is on creating innovation and enthusiasm for teaching. Before joining the marketing team at La Trobe, Outi was in charge of several master's courses for the Tourism Department of the University of Surrey, UK. She has also taught executive groups at master's level in Zimbabwe and Jordan and advised managers from the Ministry of Tourism in Saudi Arabia regarding destination branding. Outi has published in e.g. the Industrial Marketing Management, Journal of Business Research, Tourism Management, Tourism Analysis, Journal of Travel and Tourism Marketing, Journal of Services Marketing, Advances in Culture, Tourism and Hospitality Research. Her research projects have focused on human-computer/smartphone interaction, crisis management, utilising social media for research, destination loyalty, destination branding, as well as the Australian short break holiday market. Her current research focuses on using psychological principles to engage adult learners in online learning environments. Outi is also a Co-editor in Chief for a new educational journal Evolving Pedagogy William M. Pride is Professor of Marketing, Mays Business School, at Texas A&M University. He received his Ph.D. from Louisiana State University. In addition to this text, he is the co-author of Cengage Learning's FOUNDATIONS OF BUSINESS, a market leader. Dr. Pride teaches Principles of Marketing at both undergraduate and graduate levels and constantly solicits student feedback important to revising a Principles of Marketing text.Dr. Pride's research interests are in advertising, promotion, and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising.Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards. O. C. Ferrell is The James T. Pursell Sr. Eminent Scholar Chair in Ethics and Director of the Center for Ethical Organizational Cultures, Auburn University. He served as the Distinguished Professor of Leadership and Ethics at Belmont University and University Distinguished Professor of Marketing at the Anderson School of Management at University of New Mexico. He has also taught at University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, Illinois State University and Southern Illinois University. He received his Ph.D. in marketing from Louisiana State University.He is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee that developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is also a former member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow and an Academy of Marketing Science Distinguished Fellow. He was vice president of publications and is president-elect for the Academy of Marketing Science. He has received numerous awards, including the first recipient of the Marketing Education Innovation Award from the Marketing Management Association, a Lifetime Achievement Award from Macromarketing Society, an Southeast Doctoral Consortium award for service to doctoral students, the Harold Berkman Lifetime Service Award from the Academy of Marketing Science and the Cutco/Vector Distinguished Marketing Educator Award.Dr. Ferrell has co-authored 20 books and more than 100 articles and papers in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Public Policy & Marketing.

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Product Details

Publisher
Cengage Learning EMEA | Cengage Australia
Published
19th August 2014
Edition
2nd
Pages
640
ISBN
9780170254793

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ISBN / EAN: 9780170254793
This textbook is prescribed for the following courses:
Use our Textbook Finder to find the rest of your Textbooks!