The Lonely Century

A radical call to arms and a bold new vision of how we must act, fast, to reconnect society at individual, government and business level, from a global economist hailed by the Observer as 'one of the world's leading thinkers'.

Professor Noreena Hertz has travelled the world to explore the loneliness epidemic first hand: 'renting a friend' in Japan, visiting co-habitation spaces in Israel and trying a week experienced entirely online. From the spread of social media and the rise of AI to the architecture of our cities and the growing elderly population, loneliness is a global issue that is affecting our health and financial security.

She takes on a world increasingly dominated by big business and consumerism, and challenges us all - and most importantly, our politicians, business leaders and economists - to take urgent action to ensure we survive and thrive in the centuries to come. The Lonely Century is a bold, game-changing book that has the power to transform how we behave.

Described as 'one of the world's most inspiring women' by Vogue and 'one of the world's leading thinkers' by the Observer, Noreena Hertz has an impressive track record in predicting global trends. She advises a select group of the world's leading business and political figures on strategy, economic and geo-political risk, artificial intelligence, digital transformation, millennials and post-millennials. Having graduated from university aged just nineteen, Noreena went on to complete a PhD from Cambridge University and has an MBA from the Wharton School of the University of Pennsylvania. After ten years at the University of Cambridge as Associate Director of the Centre for International Business and Management, in 2014 she moved to University College London where she is an Honorary Professor. Her best-selling books, The Silent Takeover, IOU: The Debt Threat and Eyes Wide Open are published in 23 countries.

A radical call to arms and a bold new vision of how we must act, fast, to reconnect society at individual, government and business level, from a global economist hailed by the Observer as 'one of the world's leading thinkers'.Professor Noreena Hertz has travelled the world to explore the loneliness epidemic first hand: 'renting a friend' in Japan, visiting co-habitation spaces in Israel and trying a week experienced entirely online. From the spread of social media and the rise of AI to the architecture of our cities and the growing elderly population, loneliness is a global issue that is affecting our health and financial security.She takes on a world increasingly dominated by big business and consumerism, and challenges us all - and most importantly, our politicians, business leaders and economists - to take urgent action to ensure we survive and thrive in the centuries to come. THE LONELY CENTURY is a bold, game-changing book that has the power to transform how we behave.

This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.