News cycles move faster now than ever before, technology allows us to connect with others in seconds and markets crumble faster than ever. Amidst it all we've come to accept - even expect - that events will continue to accelerate and have an ever greater impact: that the next disaster will always be bigger than the last, that more money than ever will be made in business.
Welcome to the new world, in which momentum is the driving force behind everything.
Drawing on the latest research by economists and scientists as well as real-life examples, Mark Roeder charts the unstoppable rise of the Big Mo. He reveals why momentum was the real driver of the global financial crisis and how this mysterious force is also at work in spheres as diverse as the media, politics and the environment.
This provocative book is essential reading for anyone who wants to understand the dangers of 'going with the flow' and harness the power of positive momentum.
Mark Roeder is an author, cultural commentator and corporate executive. He was global head of advertising at UBS, one of the largest banks in the world, and previously held senior positions at Zurich Financial Services and Westpac Banking Group. He has lived and worked in New York, London, Sydney and Zurich. Currently he works with David Hale Global Economics and lives in Sydney and Zurich.
"The Big Mo pulls together lots of strands of varied thinking from many fields, and it should make people think and reflect" Dr Paul Marsh, emeritus professor of finance, London Business School "A brilliant analysis of a potent force" -- David Hale, Global Economist "A compelling book that journeys seamlessly from finance to the Iraq war, from oil prices and climate change to religion and pop culture (...) From start to finish, it's an entertaining read" -- Richard Evans Financial Times "Roeder's book is a revelation" -- Phillip Adams, broadcaster, critic and film producer "Almost nobody understands (momentum). Mark Roeder does. He makes it starkly clear why it can never again be 'business as usual'. This book is a brilliant wake up call." -- Joe Bageant, American social commentator and author of Deerhunting With Jesus
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