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Disrupt

Luke Williams

  • Hardcover
Disrupt
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Publisher Description

&>Master a complete five-step program for identifying and executing on disruptive business opportunities! Now updated and even more effective, Luke Williams' Disrupt, Second Edition combines the design industry's most powerful "disruptive thinking" techniques with real business implementation discipline.

Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU), Williams shows exactly how to generate and execute on a steady stream of disruptive strategies. Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market.

You'll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution.

Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R and D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your company's future, stun your industry, and leave your competitors scrambling to catch up.

Author Biography

LUKE WILLIAMS is an international authority in disruptive thinking, and in the practice of innovation as a leadership capability. He holds a faculty appointment at New York University's Leonard N. Stern School of Business, where he is Executive Director of Entrepreneurship and Founder of the W.R. Berkley Innovation Lab. As Clinical Associate Professor of Marketing at NYU, he teaches one of the most popular electives for business students in both New York and Shanghai.

Williams is the inventor of 30+ U.S. patents and has designed more than 100 products in industries ranging from transportation to finance, and healthcare to consumer electronics. He is a fellow at frog design, one of the world's most influential product strategy and design firms. His instruction on innovation has been sought by many of the world's largest corporations and most agile startups.

Williams has addressed the UN General Assembly on the future of entrepreneurship; facilitated innovation workshops for the World Economic Forum; lectured in 21 countries, and has been featured in media ranging from Bloomberg BusinessWeek and Fast Company to The Wall Street Journal.

Table of Contents

Preface x Introduction 1 Disruptive Thinking: The Revolution is in Full Swing

PART I: THE HYPOTHESES, THE OPPORTUNITY, AND THE IDEAS

Chapter 1 16 Crafting a Disruptive Hypothesis: Be Wrong at the Start, to be Right at the End

Chapter 2 40 Discovering a Disruptive Opportunity: Explore the Least Obvious

Chapter 3 78 Generating a Disruptive Idea: Unexpected Ideas Have Fewer Competitors

PART II: THE SOLUTION AND THE PITCH

Chapter 4 108 Shaping a Disruptive Solution: Novelty for Novelty's Sake is a Resource Killer

Chapter 5 142 Making a Disruptive Pitch: Underprepare the Obvious, Overprepare the Unusual

Quick Reference Guide 172 Process Summary

PART III: THE DISRUPTIVE LEADER

Chapter 6 184 The Disruptive Leader's Motivation A Different Attitude

Chapter 7 200 The Disruptive Leader's Mindset A Different Awareness

Epilogue 227 An Instinct for Change: Look Where No One Else is Looking

Endnotes 229 Acknowledgments 239 About the Author 242 Beyond the Book 243 Index 247


The first systematic, start-to-finish process for imagining disruptive innovations, and transforming them into powerfully successful products and services - now updated and even more effective!

Product Details

Author
Luke Williams
Publisher
Pearson Education (us)
Year
2015
ISBN-10
0133995909
ISBN-13
9780133995909
Format
Hardcover
Short Title
DISRUPT REV/E 2/E
Edition Description
Revised
Language
English
Edition
2nd
Media
Book
Pages
272
Illustrations
Yes
Publication Date
2015-09-28
Subtitle
Think the Unthinkable to Spark Transformation in Your Business
Country of Publication
United States